Featured case studies
Evolving a Legacy Brand – A Medical Software’s Transformation Journey
Dive into the journey of MyEvaluations as they redefine their 25-year-old brand to align with modern healthcare education demands. This case study showcases the reshaping of their product offerings, brand rejuvenation, and targeted marketing strategies that led to clearer communication, improved user perception, and increased business opportunities in the medical software sector.
Leap from Boutique to Powerhouse
Uncover Highridge’s transformation from a boutique firm to a construction powerhouse. This case study reveals how strategic rebranding and targeted marketing materials revolutionized their image, streamlined their offerings, and enhanced engagement with larger clients, propelling them to national prominence in the U.S. construction industry.
Software for the Department of Defense – Addressing Different Audiences
How a Government-Serving Software Mastered the Art of Serving Two Distinct Markets.
From Local to Global A Case of Strategic Brand and Sales Optimization
Discover the strategic journey of an IT firm as it transitions from a local provider to a significant international player. This case study highlights the pivotal role of innovative branding, market repositioning, and sales process optimization in capturing enterprise-level clients and expanding market reach in the tech industry.
From Stagnant Business to Success in New Market
Uncover Highridge’s transformation from a boutique firm to a construction powerhouse. This case study reveals how strategic rebranding and targeted marketing materials revolutionized their image, streamlined their offerings, and enhanced engagement with larger clients, propelling them to national prominence in the U.S. construction industry.