TAG HR is a Canada-based HR company that leverages powerful technology to optimize recruitment and staffing results. After 30 years in business, TAG expanded their services for the technology, finance, legal, and engineering sectors. The global pandemic further expedited their clients’ demands for tech-driven processes and efficiency for HR recruitment, staffing, and management. However, they were frustrated because their brand did not reflect their advancement and technological capabilities. This made the brand feel outdated compared to modernized competitors. They worried about losing business opportunities because of outdated perception. Additionally, expanding their services made their messaging strategy more complex.

Therefore, TAG HR approached Moox to rebrand and relaunch TAG HR as a technology-powered firm. TAG HR faced the challenges of having to appeal to four large markets; public service (government), private enterprises, recruitment executives, and job candidates. Moox also recognized the importance of preserving their hard-earned 30+ years of reputation. Our team then focused on building upon their strengths and core values, while updating how TAG HR positioned and defined its brand within a saturated marketplace.

The result was a vibrant, tech-driven approach that empowered TAG HR to position itself as a tech-first agency with a new brand strategy, visual identity, and marketing assets. As a result, the TAG HR team felt proud and excited about the new tools Moox provided to present themselves to prospects. Over the years, TAG HR has also continued to grow its internal culture to align with the brand values as a visionary, tech-led firm.