Tesla Solutions is an engineering firm specializing in subsea services and software solutions. Over the course of 6 years, Tesla Solutions created a portfolio of branded software products. However, the software products had inconsistent marketing, and their team expressed confusion and concern as to how to consistently market their software products. It wasn’t clear how all the products came together. This hindered cross-selling opportunities.

The Tesla Solutions team provided Moox with their business vision and goals, ideal customer profile information, and their current marketing materials. Moox started analyzed how their business goals aligned with their current brand, messaging, and overall website experience. Upon evaluation, our research team found opportunities to differentiate and better communicate Tesla Solution’s unique value and software solutions.

Despite the company’s impressive reputation and capabilities, their marketing materials did not optimally showcase what sets them apart from competitors. Additionally, their suite of software solutions were unclear and disconnected. Our goal was to highlight where the company could improve on their messaging, differentiate their identity, and show how their software solutions could come together to bring more upselling and cross-selling opportunities. Moox presented the assessment findings and proposed a detailed action plan to differentiate the company and their software products, create a unique visual identity, and highlight how their suite of products are interconnected as a portfolio of products.