MyEvaluations is a veteran SaaS with over 20 years in business for enterprise healthcare providers and higher education institutes such as UConn and USC. As an educator and doctor himself, MyEvaluations’ CEO has a unique passion for the industry. Over the years, this passion led them to expand their offering into multiple individual products to serve different areas, from finances and compliance to project management and enhanced education through AI. The CEO, who headed the sales of the products due to his extent technical knowledge, commented that his sales calls often lasted over 2 hours and, if they stook around, several meetings for the initial prospects to begging to understand the value of MyEvaluations. This sales process was further delayed as enterprises had multiple layers of decision makers. Despite MyEvaluations having objectively better features than their competitors, this confusion and lengthy process led many of their prospects to go instead for the more clear offering of their competitors despite being a less qualified solution. MyEvaluations tried for several years to solve the communication problem on their own. However, after little progress and many prospects lost, they decided to look for outside help. MyEvaluations' CEO expressed to Moox Creative Group the frustration of so many lost opportunities, and after trying everything he could think of, he felt defeated.

After our initial analysis, we discovered that with so many different features to offer, MyEvaluations struggled with the organization of the different offerings in a cohesive and understandable way. After discovering this, we applied our holistic approach of the brand and software working together. With so many different offerings, decision-makers, and individual values for each one, we harnessed the power of our proprietary enhanced-analysis powered by AI to analyze how the software’s strengths could give MyEvaluations an edge in this niche, something that would be extremely difficult to achieve by humans alone. However, given that MyEvaluations had built a reputation for so many years, the new brand needed to be approached carefully to not lose what they have already built. With that intel and further collaboration with the CEO and his team, we meticulously crafted a brand that communicated that unique edge, which was presented as an evolution to maintain those recognizable factors.

After that, we rebuilt all the offerings from the ground up to create a cohesive and understandable ecosystem of products, individual features, and upgrades. This ecosystem not only allowed a clearer offering to the enterprises but also encouraged them to sign up for higher service tiers due to the increased value of combining the services. Immediately after the brand pre-launch, users expressed a massive improvement in clarity and highly praised the ecosystem.

The scope later expanded to take the brand further and support the sales team by developing several materials for their trade show, including a landing page, several one-pagers focused on each use case, digital materials for emails, case study templates, and a cohesive pamphlet describing the general benefit to the enterprise. Upon receiving the materials for a complete marketing experience, the CEO and the VP of Product Development expressed an immense relief and excitement that the brand and product design finally matched their company’s true value that they had struggled to communicate for so many years.