SecureCare is a data management platform that centralizes and simplifies data for nonprofit and community-oriented companies. As SecureCare was launching their MVP, their team realized they had to sharpen how they market their complex product and figure out how to showcase so many product features. They felt slowed down by marketing duties and wanted to focus on the product development. The SecureCare team approached Moox to conduct a positioning assessment and evaluate how their business goals aligned with their current marketing.

Upon evaluation, we identified key areas of opportunity to engage and attract new prospects. Although thoroughly described their features and benefits, the messaging and website experience did not align with what would appeal and engage their ideal customer profile. Considering their website is their primary marketing tool, our team also evaluated the overall website experience and impressions. Our goal was to make sure the company attracts the ideal customer profile, set a new brand and messaging direction, and propose a balance between the credibility of a B2B and the warm, human approach that is expected from the community-oriented clients.

Moox presented the assessment findings and proposed the new action plan to clarify their creative direction and update key areas to engage prospects. This resulted in a clear direction for their team to review and refine their brand visuals and website experience to engage relevant prospects. The SecureCare team successfully implemented the changes are and excited to progress with their marketing initiatives.