Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Voyager Systems faced the challenge of needing to strategically position themselves against well-established IT competitors, overcoming their small status by revamping their messaging and visuals to appeal to enterprise-level clients. Additionally, they had an established logo that carried some weight to their clients, so they needed to maintain memorability of the old logo while enhancing its appeal for a bigger market presence. Finally, their sales process required an overhaul moving them to a more structured and efficient sales approach tailored to their small team.
Voyager Systems faced critical challenges that required immediate action. Failing to position themselves effectively against larger IT competitors would have kept them in the small-firm position, leading to lose business that they could’ve perfectly done due to lack of trust. Without properly evolving their established logo, they risked losing the reputation they have built and making them look like a startup again. Moreover, not addressing their sales processes would have resulted in wasteful sales and marketing efforts and a loss in revenue in those lost leads. Neglecting these changes would have not only cost them potential business but also could have led to a gradual erosion of the business.
Strategic Overhaul
1. Enterprise-Level Messaging and Branding: To shift the perception of Voyager as a small firm, we overhauled their overall messaging and visuals to align with enterprise expectations. We crafted a narrative that clearly positioned Voyager Systems above their competitors, focusing on solutions that larger enterprises often struggle to find. This narrative showcased their capability to handle large-scale projects.
2. Established Logo Evolution: We carefully updated Voyager’s stablished logo, maintaining key elements of their iconic logo while infusing a more sophisticated and robust look. This evolution symbolized their readiness to play in the bigger league.
3. Sales Process Redesign: Recognizing the limitations of their current sales approach, we mapped out a streamlined, effective process. This new structure was not only easier for their small team to manage but also more impactful in engaging potential clients.
Before
After
Tangible Results
1. Expanded Market Perception: The refreshed brand and targeted messaging successfully repositioned Voyager Systems as a formidable player in the IT services industry, capable of handling enterprise-level clients.
2. Enhanced Engagement with Larger Enterprises: Post-rebranding, Voyager saw a significant increase in engagement from larger enterprises, validating the efforts of the work.
3. Business Growth and Revenue Increase: The clearer value proposition and improved sales materials directly contributed to an uptick in business opportunities and a noticeable increase in revenue, particularly in their new ventures into the U.S. market.
4. Efficiency in Sales Operations: The restructured sales process led to a more efficient use of their team’s time and resources, reducing the burden on their staff, and allowing them to focus on closing deals.
